When culture meets growth
At the crossroads of music, art, and technology, I focus on business development and community building, shaping strategies that turn structure and culture into growth.
Recent Projects
Reload — Brand Development
- Elaborating brand collaborations and event partnerships with clubs, cultural venues, event series, collectives/record labels, and magazines/media to build upon the collective's local presence and expand its community internationally.
- Leading sponsorship efforts for our events and festival by scouting innovative and culturally engaged brands, managing negotiations, and building long-term partnerships.
TSG — Venue and Artist Curator
- Selecting authentic and culturally engaged venues to build sonic experiences through the agency's Mavericks storytelling and artist roster.
- Curating and onboarding new indie artists, supporting their careers through strategic collaborations.
Dig Deeper
About
With several years in the startup world, I’ve explored growth from many angles: investment, marketing, partnerships, and sales. I found my drive in building strategies that turn ideas into real traction.
My experience spans defining business development structures, creating operating systems and reporting frameworks, and connecting it all through branding, marketing, and partnerships to build strong market presence.
At the same time, my passion for music, nurtured through my own creative work as an artist, gives me a deep understanding of the industry’s culture and dynamics.
Blending this artistic perspective with my strategic mindset has shaped my vision: to build and grow music tech projects where creativity and business meet to drive meaningful impact.
Past Experiences
- Founding Business Development and Partnerships lead — Owen:
identifying the ICP, building the GTM strategy, and building the business development and partnership deals structure. Thought leadership. - Founding Business Development Lead — Numeral:
structuring the GTM strategy into product marketing and business development efforts. Thought leadership. - Project Development and Partnerships — GründerAtelier:
building an accelerator program, curating and developing ventures, leading partnerships with investor funds and startup hubs.
Degrees and Certificates
- Music Business Foundations — Berklee College of Music.
- NEOMA Business School — MSc in Finance and Investment.
- EM Strasbourg — International Business and Entrepreneurship.
Creative and Personal Projects
- DEATRA: DJ and producer alias, playing underground venues and renowned festivals.
- Softcore Rebels: Electronic music experiment, curating sound, nurturing connections, and building a community around a shared passion for music discovery and culture.
- EM'Power Women — NGO: Founded a non-profit organisation to support young East-African schoolgirls by providing sustainable menstrual hygiene products and delivering education on sexual health.
Let's talk
What are you looking for support with right now?