Oumniya Abboudi
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When culture meets growth

At the crossroads of music, art, and technology, I focus on business development and community building, shaping strategies that turn structure and culture into growth.

Hero

Recent Projects

Peachz — Artist Partnerships

Building the business development foundation, setting-up the structure for a scalable approach, scouting talent and onboarding artists to the platform, elaborating a media and commercial strategies to build social presence and drive community growth through partnerships.

Artist Onboarding Community Growth

Brand Partnerships

Developing cultural and brand partnerships with clubs, venues, cultural events, magazines, and media to strengthen the collective’s presence across markets and nurture its community. Leading sponsorship efforts for our events and upcoming festival — scouting aligned brands, managing negotiations, and building long-term collaborations.

Partnerships Sponsorship Community

TSG — Artist & Venue Curator

Selecting authentic, culturally engaged venues to build sonic experiences for through the agency's Mavericks storytelling and artist roster. Curating and onboarding new artists, promoting them within our network of partner venues and cultural spaces.

Curation Artist Relations Programming

Dig Deeper

About

With several years in the startup world, I’ve explored growth from many angles: investment, marketing, partnerships, and sales. I found my drive in building strategies that turn ideas into real traction.

My experience spans defining business development structures, creating operating systems and reporting frameworks, and connecting it all through branding, marketing, and partnerships to build strong market presence.

At the same time, my passion for music, nurtured through my own creative work as an artist, gives me a deep understanding of the industry’s culture and dynamics.

Blending this artistic perspective with my strategic mindset has shaped my vision: to build and grow music tech projects where creativity and business meet to drive meaningful impact.

Past Experiences

  • Founding Business Development and Partnerships lead — Owen: identifying the ICP, building the GTM strategy, and building the business development and partnership deals structure. Thought leadership.
  • Founding Business Development Lead — Numeral: structuring the GTM strategy into product marketing and business development efforts. Thought leadership.
  • Project Development and Partnerships — GründerAtelier: building an accelerator program, curating and developing ventures, leading partnerships with investor funds and startup hubs.
Partnerships Artist Onboarding GTM Sponsorship Community

Degrees and Certificates

  • Music Business Foundations — Berklee College of Music.
  • NEOMA Business School — MSc in Finance and Investment.
  • EM Strasbourg — International Business and Entrepreneurship.

Creative and Personal Projects

  • DEATRA: DJ and producer alias, playing underground venues and renowned festivals.
  • Softcore Rebels: electronic music experiment, curating sound, nurturing connections, and building a community around a shared passion for music discovery and culture.
  • EM'Power Women — NGO: Founded a non-profit organisation to support young East-African schoolgirls by providing sustainable menstrual hygiene products and delivering education on sexual health.
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